美觅文化传播有限公司与远集（上海）营销策划有限公司，结成战略联盟

　2019年7月29号，美觅文化传播有限公司为了业务发展需要与远集(上海)营销策划有限公司，结成战略联盟，资源共享，优劣互补。

　　成功的企业必须要有良好的品牌形象，这次联盟能更好的了解企业的特点和本质，准确地提炼企业的理念和文化，从而塑造企业的形象，通过品牌开发的运营，为品牌提高知名度以及为企业带来无形的价值增值。

　　美觅团队具备品牌开发的深厚底蕴和执行经验，拥有多年行业工作经验并参与过众多品牌案例。美觅具备品牌开发的5大技能：1、市场研究和分析 2、品牌策略 3、品牌创意点 4、品牌传播 5、品牌维护;

　　品牌资源价值5大整合：1、技术平台的整合 2、价值整合与价值观整合3、战略整合 4、跨媒体整合 5、跨界整合

　　其中品牌创意点也就是品牌的概念呈现，通常以视觉和文字两种方式同时进行开发，涉及设计师、写手和其他团队成员(如技术、执行等);视觉包括VI设计、视觉效果VMD、空间设计、工装家装设计、宣传片、广告片、短视频、影视等;文字包括命名和商标、理念和文化、活动策划、广告脚本等策略。

　　YUANJI STARATEGY (远集营销)专注品牌服务的营销公司，致力于诠释品牌DNA，专注整合全球资源为品牌提供革新的营销方案。在开展跨界合作，整合高质量的全球资源的同时，YUANJI STARATEGY 通过多样化体验互动式营销对品牌进行深入剖析，以高效的执行力实现终极品牌体验。

　　YAUNJI STRATEGIC CORPORATION旗下二大主要业务板块：

　　YUANJI EVENTS

　　YUANJI POWEHI

　　YUANJI EVENTS整合所有媒介渠道与资源优势，专注为品牌提供全方位的“体验式营销”服务。业务范围涵盖各类高端时尚活动、艺术展览、零售设计等，同时包含时尚平台运营管理，如上海时装周和上海时装周国际品牌发布等。且YUANJI是中美友好协会中国唯一白宫广告总代理商及美国亚洲小姐国际竞选大赛中国总代理商。

　　YUANJI POWEHI是远集业务板块下唯一与世界首张黑洞照片同名的创作板块(已注册商标POWEHI)，致力于整合世界优秀的艺术家资源，支持帮助艺术家创造优秀的艺术装置、场景等运用到品牌文化及商业展示中，以文化艺术带动产业发展，完成新商业新零售的体系升级。YUANJI POWEHI于成立初期便一直致力于与LVMH与开云集团合作，提供世界顶尖的艺术设计制作和执行服务，为其在华的数百家旗舰店提供商业服务。

　　On July 15, 2019, Meimi Cultural Communication Co., Ltd. and YUANJI STARATEGY formed a strategic alliance for the needs of business development, sharing resources and complementing advantages and disadvantages.

　　A successful enterprise must have a good brand image. This alliance can better understand the characteristics and essence of the enterprise, accurately refine the concept and culture of the enterprise, so as to shape the image of the enterprise. Through the operation of brand development, it can improve the brand awareness and bring intangible value added to the enterprise.

　　MeiMi team has profound background and implementation experience in brand development, has many years of industry work experience and has participated in many brand cases. Meimi has five skills in brand development, market research and analysis, brand strategy, brand creativity, brand communication and brand maintenance.

　　Among them, the creative point of the brand is the presentation of the concept of the brand, which is usually developed simultaneously in both visual and literal ways, involving designers, writers and other team members (e.g. technology, execution, etc.); Vision includes VI design, visual effect VMD, space design, tooling and home decoration design, promotional films, advertising films, short videos, movies, etc. Words include naming and trademark, concept and culture, activity planning, advertising scripts and other strategies.

　　YUANJI STARATEGY Marketing Company, which focuses on brand services, is committed to interpreting DNA of brand and integrating global resources to provide innovative marketing solutions for brands. While carrying out cross-border cooperation and integrating high-quality global resources, the company deeply analyzes the brand through diversified experience interactive marketing to achieve the ultimate brand experience with efficient execution.

　　There are two major business segments:

　　YUANJI EVENTS

　　YUANJI POWEHI

　　Our company can dispatch all media channels and resource advantages, specializing in providing brand with a full range of "experiential marketing" services. Business scope covers all kinds of high-end fashion activities, art exhibitions, retail design, and also includes the operation and management of fashion platform, such as Shanghai Fashion Week and Shanghai Fashion Week international brand release. In China, our company is the only White House advertising agent of China America Friendship Association and the Chinese general agent of Miss Asia International Competition.

　　YUANJI POWEHI is the only creative section with the same name as the world's first black hole photo (registered trademark POWEHI) under the Yuanji STRATEGIC business section. In order to promote industrial development with culture & art and complete the system upgrading of new commercial retail, we are committed to integrating the outstanding artist resources of the world,supporting artists to create excellent artistic installations, scenes and applying them to brand culture and commercial exhibition.Meanwhile,we have been cooperating with LVMH and Kaiyun Group since its inception to provide world-class art design, production and execution services, as well as commercial services for hundreds of their flagship stores in China.